Simply put, in order to compete, you must be sure that your message is communicated succinctly and professionally. The competitive edge is often the positive perception that you create in the consumer’s mind. What separates you from your competition? Sometimes this is a tangible difference, and sometimes it is intangible. For example, if your business is a retail store and you offer specific products that your competition does not, that is a tangible difference. The benefit in this may be that you can provide “one-stop shopping” or one less stop for mom to make with a minivan of kids in the back. Quite an advantage if your target demographic is working moms. A really good example of marketing the intangible at its finest could be Coke versus Dr. Pepper. Lets face it. They are both carbonated beverages with lots of sugar, but how they are perceived in the public eye is different, because they are marketed very differently. At Douglas Graphic Design, we’ll listen to your marketing goals and tailor your visuals to meet your needs. Beauty is nice, but in marketing, if the phone doesn’t ring, beauty alone is not selling your product.